These Cost a Fortune: The Top Commercials of Super Bowl LVII
By Joanne Kong
Patrick Mahomes won another Super Bowl. Good for him. I mean, I was rooting for him since I have a general disdain for the Eagles being a Giants fan, but what I was really rooting for was Rihanna to not fall off the stage during the halftime since by the end of the performance they basically had her on a platform 1000 feet in the air. I don’t know about you, but that sounds like an OSHA issue. Anyway, the other thing I was rooting for is the commercials. And for $7 million for a 30 second spot, they better be good. So here are my favorite commercials from Super Bowl LVII. The commercials on this list are in no particular order, they’re just the commercials that made me laugh, cry, provided some nostalgia and perhaps even taught me a thing or two.
This Super Bowl ad has been on the news feeder for weeks. Ben Affleck was spotted working at Dunkin Donuts when they filmed the commercial. Its Ben Affleck being Ben Affleck as a Dunkin Donut employee (kind of). In all honesty, I’m not a Ben Affleck fan, outside of Kevin Smith movies, and honestly, the Ben Affleck Batman did him no favors…but I digress. Celebrities hanging out with everyday people and working the drive through window is pretty cool to see, even if it is Ben Affleck. I particularly like the gentleman who didn’t know who Ben Affleck was and Jennifer Lopez’s cameo at the end which IMO makes this Dunkin Donuts advertisement.
Is it Ben Stiller that makes this commercial or Pepsi? It’s definitely Ben Stiller. Stiller is still a comedic and acting genius. Pepsi might no longer be sponsoring the Super Bowl half time show, and maybe that’s for the best since this might be one of their better commercials in years. Ben Stiller said it, Pepsi is really good or was he acting…telling the audience to decide for themselves. The commercial is clever and true. And the follow-up Steve Martin commercial was all kinds of nostalgic, but after seeing Ben Stiller say almost exactly the same thing, it was kind of a letdown.
FARMER’S DOG FOOD
If they were going for an emotional reaction, Farmer’s Dog Food got it right. In a world where our pets are considered members of the family, every year does matter. This commercial goes on the top list because of the emotions it brought out while watching it. Not only was it a tear-jerker, but after watching this commercial it actually made every other pet commercial more notable, including the Amazon commercial. Wait, you don’t buy Farmer’s Dog Food for your dog? Do you hate your dog to evil bastard? Watch the commercial again and tell me you’re not going to Costco to buy 100 pounds of the stuff.
MILLER LITE, COORS LIGHT AND BLUE MOON
Miller Lite and Coors light return to the Super Bowl in an action packed commercial after over three decades absence. Due to a broadcasting exclusivity contract with Anheuser-Bush since 1989, Molsen-Coors has been shut out…No More. What put this commercial on the list is really the comeback story of the company, but let’s not ignore the fact that it was pretty entertaining and really well choreographed. Plus that twist ending with Blue Moon is worthy of an M. Night Shyamalan movie.
Love the terrifying bunnies! Need I say more? Don’t know if I would watch Tubi, but I will forever associate terrifying bunnies with Tubi.
Mr. White and Jesse are back to their old tricks in the RV creating and new addiction. Who needs meth when you have PopCorners? I’ve heard they’re way better for your teeth too. And Tuco is there to taste how good the product is and his insistence in creating seven flavors is actually the best part. PopCorners isn’t new to chip eaters, but this is their first Super Bowl commercial. And as far as I’m concerned, it’s a great first entry.
CROWN ROYAL – THANK YOU CANADA?
Being educational and informative puts this commercial on the list. But in all honesty, I still won’t be drinking Crown Royal even if David Grohl of the Foo Fighters tells me too, likes stuff from Canada and has a matching purple cloak.
Nostalgia also puts this commercial on the list. A parody of John Travolta and the late Olivia Newton John’s “Summer Nights” from the movie “Grease” (look it up if you’ve been living under a rock and never heard it before), this commercial hit all the right notes. Pun intended.
What I’m tired of seeing at the Super Bowl is:
New babies, but same old idea. The Babies of E-Trade are getting old. Which is weird because their babies. The cuteness of these babies though is kind of lost on me now. Let’s hire a new ad agency and move on to something new E*Trade.